Josh Kolm

As we share more and more information about our day-to-day activities on social media, FOMO (“fear of missing out”) is becoming a common sensation felt among users and a larger factor in purchase intent.

To see just how prevalent this sensation is, PR firm Citizen Relations commissioned a survey of 1,200 Canadians in the fall, with focus groups of millennials gathered earlier this year for further insights.

Read more: http://strategyonline.ca/2015/03/09/the-impact-of-fomo/#ixzz3TzmAgoyK